5 Insider SEO Tips

Rather than just one tip I'm giving you 5. They all come from another SEO expert, Andy Jenkins whose partnership with Brad Fallon has just created a massive buzz about their SEO coaching program on the site I've blogged about before: Stompernet .

 Right. Let's see about hitting Google to rank you higher in the search engines.

First of all, don't hire a search engine optimization (SEO) company until you understand about Search engine optimization.


That's because there are a huge number of SEO companies out there charging money and learning while they do it at your expense. And in some cases not even  actually improving your rankings.

Because I understand and use SEO myself I've seen awful Search Engine Optimization, both in content and link strategy for quite a number of sites. Even some web designers who should understand the principles who are completely clueless.

Here are 5 points that will help you in choosing and working with an SEO company.

1. From personal experience the 80/20 rule applies to SEO. That is 20% of the work will account for 80% of the results.

So ask for an itemised quote so you can check you're not paying too much for the 80%.

Some SEO experts still tell you they'll spend hours checking and redoing your site's keywords and meta tags. There's no real evidence that such tinkering helps your rankings.

Simpler things, such as making sure all your pages can be indexed by the search engines is more important. Obviously you still want to do the other 80%, but make sure that the priority (and cost) is on the effort that gets the best results.

2. SEO firms say only black hat SEO companies or scammers guarantee rankings. However I guarantee you can be ranked in the top 10 on Google.


It all depends on the amount of money you're willing to spend and the time you're able to wait for the results. After all if an SEO firm believes they can improve your rankings, why not offer you a guarantee?

3. You can see immediate results. Many SEO experts tell you it takes months to get results.

Untrue. It depends on your keywords and what you're doing and you can often see results within a week.

Obviously highly competitive keywords take longer.

If the SEO expert looking to sign you up tells you it'll take three months to get any results they're simply looking for a long term contract.

4. SEO isn't too complicated to explain to the layman. In this case you! SEO experts like to blind people with science and make it sound very complicated.

True there are some complexities. But equally there are quite a few of the important tasks that are straightforward to explain. Get some explanation that way you can compare what experts tell you and check for consistency and true expertise.

5. You've probably heard that links to your site are the most important factor in SEO. That means a lot of focus needs to be on getting links into your web site. Having an SEO firm "optimize" your site is important for the first few months of going live but not as vital as getting good links to your site.

As I said before I've blogged about SEO and one of the great resources I've found is Brad Fallon and Andy Jenkins site at Stompernet. Their massive push to get people to join their monthly coaching sessions is over - thank goodness my email flow has slowed down now!

If you go to the link you can't join the coaching anymore it's full but they do still have some useful and free SEO videos that are worth watching.

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