I've just posted on my other blog Marketing for Power Packed Business Growth about Duncan Bannatyne and the fact that I've had loads of hits looking for him.
I also noted that SEO marketers find search statistics interesting.
Google Zeitgeist - Top 10 Searches By Country
With search you can see what information, that is through keywords, people are checking in your niche. You can then edit your web copy for those keywords.
In the top 10 in most countries Google December 2006 statistics displayed on the Google Zeitgeist page, were either Angelina Jolie, Paris Hilton, or Britney Spears.
I've already blogged about the importance of keyword research. This is just another avenue.