I've entered for the SEO World Championships where all the competitors attempt to get into the top 10 on Google, Yahoo and MSN for a weird phrase.
This year it's "Globalwarming awareness2007".
So everyone feverishly works to get their entries indexed, linked and optimized to ensure that they gradually float to the top of the search pages. Or more preferably shoot to the top!
My own entry is through a blog called globalwarming awareness2007 project.
In it I'll be talking about global warming and raising awareness for 2007, of course.
And we'll see how things go.