SEO copywriting what's it all about?
Is it really an enormously big mystery that normal mortals shouldn't venture into?
The short answer to that is "RUBBISH!"
There's no reason at all that the average company can't do there own SEO copywriting. It does take time and research to do so. But other than that it really is straight forward.
What you really pay for with a good SEO copywriter is their ability to research keywords that you might not even think about (and that get good traffic) and incorporate them smoothly into your copy.
Additionally there are a number of tactics, almost completely unrelated to your web site, that improve your web rankings.
So what are those I hear you ask...
Tune into my next post where I'll explain one very powerful tactic and introduce the next one.