Showing posts with label Search Engine Optimisation Tips. Show all posts
Showing posts with label Search Engine Optimisation Tips. Show all posts

SEO Copywriting Using Links For More Traffic

My main blog (Marketing For Power Packed Business Growth), aside from being a mouthful to say has been gradually increasing in numbers and I now get hundreds of views per month.

Whenever I've decided to write copy that revolves around a specific keyword that post has attracted more readers.

You know that one of Google's major elements for working out search rankings is how important the content of a particular page is for keywords.

And funnily enough a lot of weight is given for links from other sites with the keyword in the link text. 

So for example I've done a post on creating better business cards on my other blog.

Let's say someone searches for "Business Card".

 if I simply put "post at my other blog" when I refer to the business card posting that is the only part Google will see in linking to that blog post on business cards.

If I put "Create A Better Business Card" as the link text to the blog posting that really helps the search rankings because Google has picked up the key phrase (Business Card) and because an external link "recommends" the site the search ranking for the page goes up.


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Get Into Search Engines In Days

Some sites have waited months to get into search engine results.

What did they do wrong?

Usually they simply put the web site up and hoped that people would find it. In just the same way as the makers of the World's best mousetrap believed that all mouse haters would beat a path to their door. And they believed it right to the moment they went bankrupt.

To get your site spidered by the search engines you need a search engine optimization strategy that includes rapid entry into search results.

How Can You Get Into Search Engines Quickly?

You can use one or more of these tactics to achieve pretty quick results:
  1. Create a blog on www.blogger.com. Post useful content to it while your site is being built. Then as soon as it's online create some new posts linking to the your new site
  2. Write some articles and link back to your web site url in your resource box.
  3. Write press releases about your business and again link back to your web site
  4. Post on forums and ensure your sig contains your web site URL. Make sure the forums are searched by the engines too!
By the way don't put up a holding page that says:

  • This is a holding Page
  • Site still being built
  • Or other equally obvious statements.
It's better to have a reasonable home page that displays some useful information and which can be incorporated into the full web site when it's launched.