Copywriting Gem Discovered!

I just had to let you know Gary Bencivenga has shot another copywriting bullet that is a must read for anyone writing copy.

Copy on the Internet or offline.

This one's about the second most important element in any copy you write.

Yet it's often something that clients don't even think about.

Sometimes I think Gary may be the coolest guy on the planet after all. Read his bullet and prosper and find out how you can be different to many businesses who don't use this important point.

SEO Copywriting

SEO copywriting what's it all about?

Is it really an enormously big mystery that normal mortals shouldn't venture into?

The short answer to that is "RUBBISH!"

There's no reason at all that the average company can't do there own SEO copywriting. It does take time and research to do so. But other than that it really is straight forward.

What you really pay for with a good SEO copywriter is their ability to research keywords that you might not even think about (and that get good traffic) and incorporate them smoothly into your copy.

Additionally there are a number of tactics, almost completely unrelated to your web site, that improve your web rankings.

So what are those I hear you ask...

Tune into my next post where I'll explain one very powerful tactic and introduce the next one.