Social Attacks SEO

We all know that Social media is the "next big thing." But have you considered how it affects SEO?

As you've probably heard Google is pulling in relevant Tweets into its index. That means that if you Tweet your keywords it's going to help your sites position in search, provided you also link the keyword to your site.

And of course Google has come out with +1 button, which seems to be a bit along the lines of the Facebook "like" button.

Although, until I actually see it working in the wild, and on my own site, I'm going to withold judgement.
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Free SEO Diagnostics Tool

A Free SEO Diagnostics Tool, what more could you want?

Edward Areberg at AudetteMedia created it to go through your site log files and drag useful information out.

There are other SEO tools out there that can do this. However, this one is free, has been written by someone in the SEO community and appears to be quite comprehensive.

See what you think. Is it helpful?
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Google Improves Search Engine Optimization Key Word Tool

Over the last 2-3 days Google has changed it's keyword tool so that rather than just showing a shaded bar to indicate volumes for a key phrase it now shows actual search volumes.

As you'd expect the Internet Marketers all over have started to froth at the mouth with delight at this new marvel. We've had volumes from other tools before but there's always been a debate as to how accurate those search volumes were.

Now with Google showing search volumes we can be certain that they're accurate in Google's tool. However, that means the key word tools I described in a previous post need to change, either to present analysis of search volumes (probably based on Google's own results) or to do other things related to key phrases.

The accuracy we get now means that we can begin to track the real search volumes of a lot of different key phrases. So I'm quite sure we'll have tools adapted to extract search volumes from Google and then store them to show how the volumes change over time. A very powerful way of choosing exactly when to use Pay Per Click and when to stop using it.

So go and check out the new, improved Google search tool, find your niche and sell, sell, sell!

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Do You Know Which Of These Is The Best Keyword Research Tool?

Survey2.jpgLee Odden ran a poll to discover the best web-based keyword research tool as voted for by the Search Engine Optimization community.

He had 154 votes for a number of different makes of keyword research tool.

Interestingly the top 5 took 77% of the vote.

And those top 5 included (in alphabetical order):

  • Google Keyword Tool
  • Keyword Discovery
  • SEO Digger
  • WordZe
  • Wordtracker

There were no real surprises but it made an interesting post with its follow-on comments. 

Which one do I think is the best tool? Well I'd have to vote for Wordtracker. Did it win?  Well you need to check the results on Lee's Blog

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SEO By Checking Keywords

I've just posted on my other blog Marketing for Power Packed Business Growth about Duncan Bannatyne and the fact that I've had loads of hits looking for him.

I also noted that SEO marketers find search statistics interesting.

For example...

Google Zeitgeist - Top 10 Searches By Country

With search you can see what information, that is through keywords,  people are checking in your niche. You can then edit your web copy for those keywords.

In the top 10 in most countries Google December 2006 statistics displayed on the Google Zeitgeist page, were either Angelina Jolie, Paris Hilton, or Britney Spears.

I've already blogged about the importance of keyword research. This is just another avenue.

 

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SEO World Championships - What's It Mean?

I've entered for the SEO World Championships where all the competitors attempt to get into the top 10 on Google, Yahoo and MSN for a weird phrase.

This year it's "Globalwarming awareness2007".

So everyone feverishly works to get their entries indexed, linked and optimized to ensure that they gradually float to the top of the search pages. Or more preferably shoot to the top!

My own entry is through a blog called globalwarming awareness2007 project.

In it I'll be talking about global warming and raising awareness for 2007, of course.

And we'll see how things go.

 

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The Coolest Guy On The Planet

I blogged about the coolest guy on the planet on Monday on this blog.

Then I copied that post to change it to make another related point today.

But I forgot to change the date, so it overwrote the original post...

Arghh!!

So if you were feverishly searching for the original post -- it's gone.

Now normally that's not a problem because I always save a draft.

Erm, that is I usually save a draft. So of course this time I hadn't and there we go no post.

The point?

Remember, editing an old post to create content for a new one is dicey. Better is just to copy the original HTML and then paste it into a brand new (empty) post.

What I said in the original post was along the lines of ...

I decided to use "the coolest guy on the planet" as a way to test out various ways copy and other techniques can boost or detract from, a sites Google rank.

After my original flurry of activity and posts I'd ended up at 26th position on search. Then I'd let it lie and added not further information or links or anything else. I dropped into the 40's.

I then pointed out that I should add another post about the coolest guy on the planet and/or some links and then come back and see the result.

I did do that and the result for the coolest guy on the planet is now posted on the Monday 15th January post.

Clear?

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The Coolest Guy On The Planet Returns

My last post was about "The Coolest Guy On The Planet" and I said you needed some fresh content relating to it to drive it back up the lists.

Well having blogged about it, guess what?

Yes, you're absolutely correct my listing moved up several places.  I'm currently at position 27.

Only, the post is...

Not the one from this blog - The SEO Copywriter King.

It's actually the Marketing For Power Packed Business Growth post that simply commented that I'd made the SEO Copywriter King post on the Coolest Guy On The Planet.

Crazy, eh?

The reason is this blog is not yet as well established as the other one.

As long as I continue to post useful, and hopefully helpful,  comments to this one it should naturally rise through the rankings.

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Christmas Gifts for SEO

I've been looking around the Internet and as usual at this time of the year there are piles of gifts.

The very slight downside is that you usually have to give your email address.

And I realised I've been remiss in getting presents for my loyal blog readers.

So here is a page of SEO tools to help you do your own Search Engine Optimization.

Enjoy!

 

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Dein Google Adsense Einkommen multiplizieren

Dienstag, den 12. Dezember 2006

This is an example of the German translation of my latest post: Multiply Your Google Adsense Income. Pretty good eh?

Wurdest du magst die Zahl Lesern auf deine Web site oder blog massiv erhöhen?

Und alle, ohne den Inhalt zu wiederholen?

Plus erhältst du viel mehr Adwords Exposé.

Erstaunlich kannst du den genau tun, indem Sie übersetzung Software verwenden, um die Seiten herzustellen, die von Englisch in die folgenden Sprachen übersetzt werden:

  • Französisch
  • Deutsch
  • Spanisch
  • Italienisch
  • Portugiesisch
  • Chinesisch
  • Japanisch
  • Koreanisch
  • Arabisch

Das Verwenden des CommonSense übersetzerindexes auf einer 20 Seite Web site gibt dir 200 Seiten Inhalt, der deine Google Adsense Reichweite über der Welt erhöht.

Mein Marketing für Energie verpacktes Geschäft Wachstum blog hat bereits Leser über von der Welt. Das Setzen es in alle diese unterschiedlichen Sprachen würde es ist Sicht kein Ende aufladen. Das würde ihm mehr als 3.500 Seiten geben.

Das einzige Problem…

Der CommonSense übersetzer ist ein PHP gegründeter Index, also kann ich nicht ihn mit Blogger benutzen.

Aber, wenn du eine Web site oder ein blog hast, läufst du auf dein eigenes Gebiet, das du den Index einführen kannst und wenn der nicht dein Google Adsense Einkommen auflädt ich nicht mich vorstellen kann, was könnte.

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Multiply Your Google Adsense Income

Would you like to massively increase the number of readers to your web site or blog?

And all without repeating the content?

Plus you get a lot more Adwords expose.

Amazingly you can do exactly that by using translation software to create pages translated from English into the following languages:

  • French
  • German
  • Spanish
  • Italian
  • Portuguese
  • Chinese
  • Japanese
  • Korean 
  • Arabic

Using the CommonSense Translator script on a 20 page web site gives you 200 pages of content that increases your Google Adsense reach across the world.

My Marketing for Power Packed Business Growth blog already has readers from across the world. Putting it into all these different languages would boost it's visibility no end. That would give it more than 3,500 pages.

The only problem...

The CommonSense Translator is a PHP based script so I can't use it with Blogger.

But if you've a web site or blog you run on your own domain you can implement the script and if that doesn't boost your Google Adsense income I can't imagine what could. 

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Blogging Code Of Conduct Pointless

Jason Lee Miller writing for webpronews.com reports on a suggestion that bloggers should follow a code of conduct.

He raises some good points from interviewees and I'd like to put my 10 pence worth.

Firstly, as Jason says, there is already a blogging code of conduct.

All serious bloggers follow it. If we deviate from the truth we soon get found out and the whistle is blown.  Unlike other media blogs are policed by their readers.

Secondly, again as Jason writes, the blogging community is not just made up of people in the UK or Europe. It's worldwide.

How on earth are you going to get everyone to agree to a common code of conduct that layers of bureaucracy will create and attempt to police at vast cost.

At this point the European Union springs to mind as a good example to avoid.

Thirdly there are millions of blogs out there. Probably too many for any one person to see in their life time. How would they realistically know that a blog wasn't following the code of conduct. Wait let me guess...

Ask the readers to blow the whistle!

Just like they do now.

My advice to the dabblers in Internet stuff  they don't appear to understand - leave it alone unless it breaks!

 

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Christmas Gift For Search Engine Optimization - ** UPDATE **

It suddenly occurred to me that Word Tracker has a nice free Keyword Research ebook which I found very interesting and dare I say it ...

Yes I dare!

"Useful too."

It's at Word Tracker Keyword Research

Click and see for yourself - they use Vegetarian Dog Food as the example company...
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Christmas Gift For Search Engine Optimization

Christmas Snowman display at Stay & Play

"SEO Christmas gift?", I hear you wonder, "what on earth does that mean?"

The Christmas tradition on my marketing blog is for me to offer clients and ex-clients the opportunity to ask me a question about absolutely anything (business related of course!).

And I either reply from my own knowledge or find out from other experts for them.

For this blog the SEO Christmas gift is going to be slightly different. I'm going to to give you some resources that you'll find helpful. In fact over December I'll make 12 days of Christmas worth of posts with resources in.

Onwards...

On The First Day Of Christmas
My True Love Gave To Me ...

One Bunch of Keyword
Research Tools

  1. Yahoo Keyword selector Tool (FREE)
  2. Word Tracker (FREE Trial)
  3. Good Keywords (FREE software)

Of these Word Tracker is the best and Good Keywords is excellent.

My recommendation is to sign up for the FREE Word Tracker trial and see exactly what you get with Word Tracker - a lot of useful stuff! Then once the free trial is over use Good Keywords until you can afford Word Tracker.

And as a bonus SEO tip if you're using blogging as part of your overall marketing strategy make sure you claim your blog at Technorati.

PS So you get all these resources why not sign up to get an email notification of each new post?







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Has Your Site Disappeared From Google?

In the Unofficial SEO Blog Navneet Kaushal shows Adam Lasnik's view of supplemental results in Google.

Some people had thought that Google was penalising pages by moving them to the supplemental results index. So that they disappeared from the main search results.

Adam suggests that Google is not penalising sites but moving those that don't have many links to the supplemental index.

Personally I'd rather stay in the main index please! But it does come down to getting those all important links from "good" sites.

I'll discuss what "good sites" means in due course. If  people show an interest in the subject.

The bottom line? Get more links into your web site!

 

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What You Get From Business Trade Shows

In the midst of loads of work and my car having to be looked at by the AA twice, needing a new coil, new spark plugs and new HT leads I went to the B2B exhibition at GMEX in Manchester on Wednesday.

I had intended going on the Thursday too but things had got silly busy by that point so there was no way I could justifyCartoon - Jim Symcox it.

I did enjoy the exhibition and had my portrait done, or at least a cartoon of me.

Was the conference worthwhile?

I got to see Jacqueline Gold interviewed by Greater Manchester Chamber of Conference. So yes.

I also met a few good contacts. Two of whom we should be able to do some good business with...

Time will tell.

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Does Your Web Site Make These 6 SEO Mistakes?

You've seen the search engine optimization tips...

Now here are some common mistakes!

  1. Not using the H1 tags for headings.  The search engines give more weight to words or phrases that are emphasised because they reckon they're more important on that web site. Therefore they're likely to be what the searcher is looking for.
  2. Using images for buttons. Search engines can't read images so the button text can't be used for optimization.
  3. Pages that aren't linked to the home page. Without a link it's unlikely that the search engine spider will find the pages.
  4. Images without alt text labels. If you don't put an alt text label for an image people who use spoken browsers won't know what the image is and also it wont be indexed in the search engines either.
  5. Using the same Title tag for every page. Search engines use the title tag to check whether keywords they're searching for are at all relevant to that page.
  6. Assuming which keywords to optimize your web pages for. You need to know which words get searched on using a keyword checker such as Good Keywords or the Overture keywords checker

Mistake 6 is especially relevant to business owners or those who've been in a particular business sector for a long time.

Why?

Because they know everything about their industry, their products and their competitors products.

But they rarely know what keywords people are using during their searches on the Internet.

I once made the mistake of thinking the keywords a business owner was using were those used by his target market.

Wrong!

Well, not completely wrong, but it did mean I had to do a lot more work to include the correct keywords.

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Are Your Web Pages Making These Mistakes?

Search engine optimization is great for getting traffic to your web site.

What if your page had something on that annoys your visitor?

In a survey carried out in July 2005 Taylor Nelson Sofres (TNS) asked shoppers the things they found most annoying.

The survey discovered the following items that people found extremely annoying:

  • Those pop-up ads (83.8% of people surveyed)
  • needing to install software to use the site (72%)
  • non-working links (66.2%)
  • Required to register/log on before viewing the site (61.1%)
  • Pages that load slowly (57.3%)
  • out-dated content (56.5%)
  • hard to navigate (55.4%)
  • poor site search tool (52.4%)
  • Little or no contact information (50.2%)
  • back button unavailable (49%)
  • Use of too much flash and animation (41.5%)
  • text that moves (33.5%)
  • audio playing automatically(30.1%)
  • poor appearance (28.3%)

While these "mistakes" or irritations don't do much for Search engine optimization they do stop users from using or bookmarking sites.

And after all being number 1 on Google doesn't count for anything if they don't use your site when they get to it does it?


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Can Subdomains Help With SEO?

A domain name that contains one or more of your major keywords is going to get better ranking than using a domain name without your keywords in it.

However, a further refinement is to look at using sub-domains.

For example rather than using a single domain structure like:

your.site/advertising
your.site/pressroom
your.site/optimization

You could use subdomains, for example:

advertising.your.site
pressroom.your.site
optimization.your.site

This is a current discussion over at Search Engine Watch.

I recommend using subdomains when you have substantial unique content for each subdomain so they're really almost mini web sites on their own.

Otherwise I would tend to use the initial single domain structure and make sure that all pages are accessible from the home page with 2 clicks. That usually means creating a site map and placing its link on every page.

As noted at Search Engine Watch there may be good marketing reasons for you to decide to use subdomains. So review the need for subdomains as part of your initial web site creation and review strategy. 


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Top 5 Tips For Blog SEO

I've been talking about how a blog (associated with your own web domain) can really help your web site in the search result rankings.

Certainly my other blog Power Packed Business Growth proves that with a post on top 25 marketing sites. Where I show that originally my Alexa ranking (how popular a site is) was 5,422,486 and now my rank is 863,344.

(Note: Today it is 667,571 - so it's continuing to improve.)

The 5 Top SEO Tips For Blogs

So what are the top tips for making your blog search engine optimisation strategy help your site succeed? They include my favourites:

  1. Post interesting content that your target clients want to read. This seems a no-brainer but believe me you can see some absolute drivel if you want!
  2. Make sure you set up a target for the number of posts per week because Google loves fresh content. It may be 1,2,3 or 7, or more posts per week. Just be sure that it's often enough but not so often people unsubscribe in droves.
  3. Allow time to comment on other related blogs. That way if your comment is interesting, insightful or helpful people are encouraged to look at your blog. In addition you're creating a link back to your own blog.
  4. Allow comments on your blog. That way when people leave comments you get a dialogue . That can encourage other people to read the post too and link back to it. Make sure you moderate comments, otherwise you could get stupid or spam comments.
  5. Write articles that link to your blog. Again if they're interesting people look up your blog and may link to it themselves.

Allow Blog Subscribers

Finally, a sixth bonus tip, make sure your reader can subscribe to your blog with RSS or email. I use Feedburner for RSS and email and I'm extremely happy with the way it works.

Feedburner allows people to read your posts without visiting your blog and if they like what they see they can comment on it in their own blog. Usually blog etiquette means people provide a link back to the original content.

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